Hospitality Revenue Management: Concepts and Practices (Hardcover)

Hospitality Revenue Management: Concepts and Practices By Peter Szende (Editor) Cover Image
By Peter Szende (Editor)
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This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.

The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

About the Author

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.

Product Details
ISBN: 9781771888882
ISBN-10: 1771888881
Publisher: Apple Academic Press
Publication Date: November 24th, 2020
Pages: 516
Language: English